Principal & Founder
Zarife Hardy
Zarife Hardy is a globally recognised authority in professional presence and modern business etiquette.
Through her dynamic and practical workshops, she empowers professionals with the communication, presentation and interpersonal skills that elevate personal impact and drive meaningful business outcomes.
Zarife works with top-tier clients across diverse industries such as legal, finance, hospitality, sport, automotive, health and wholesale.
Her engaging style resonates with executives, emerging leaders and client facing teams — helping them communicate with confidence, credibility and impact.
Before founding The Australian School of Etiquette (ASOE) in 2009, Zarife studied at The University of Sydney, Trinity College London and Etiquette Outreach in New York.
Her programs are now delivered across Australia, New Zealand, the UK, the USA and beyond. They are also embedded in respected initiatives such as the QUT Business Advantage Program. Â
Zarife is a trusted voice in her field and a regular contributor to national media. She frequently appears on ABC Radio, contributes to stories on Channel 7 and Channel 9 and is featured in leading Australian publications.
As an international keynote speaker and mentor, she has presented in over a dozen countries sharing insights on presence, influence, and human connection in the modern workplace. Â
Passionate about helping individuals and organisations stand out for the right reasons, Zarife specialises in teaching people how to present themselves with confidence and communicate with clarity — skills that are more vital than ever in an increasingly digital world.
Professional Highlights
- Finalist & Awardee of Merit - Women in Business Awards
- Recipient - Dale Carnegie Highest Award for Achievement
- Specialist Commentator - Royal Wedding Coverage
- Judge - Queensland Country Life Awards
- International Keynote Speaker -Presented in 12+ countries
- Media Contributor - ABC Radio, Channel 7, Channel 9 and major Australian newspapers
- Founder - The Australian School of Etiquette, established 2009
- Program Partner - QUT Business Advantage Program, Warrane College UNSW
Psychologist & Executive Coach
Kerry Maloney
Kerry is a qualified Psychologist, specialist Executive Coach and human behaviour expert, focused on delivering outstanding results by driving behavioural change for the corporate, team or individual. Kerry has a passion for devising creative approaches to people development, culture change and leadership solutions which realise human potential while targeting measurable performance improvement with energy and purpose.
With over 25 years of experience, her focus lies in facilitating a more authentic approach to life, work and self by using strategies which expand self-awareness, leadership, acceptance, curiosity and build emotional resilience that leads to more empowering and nurturing relationships in every sphere of life. Kerry is a registered Psychologist with the Psychology Board of Australia (PsychBA), a Member of the Australia Psychology Society (APS) in addition to the International Society for Coaching Psychology (ISCP).
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Etiquette Coach/Teacher
Kerry Bellamy
Kerry has been in the etiquette arena for over 25 years. She specialises in business etiquette, social etiquette and vocal presence. She brings her broad experience from her decade long career in promotions and marketing across Australia and the UK. Kerry is a qualified executive coach - her certification is from the British School of Coaching.
Kerry loves building confidence in communication with her clients by coaching real life etiquette skills and essential strategies to instil good habits. She has also worked with children from all backgrounds and age groups teaching them etiquette skills for life.
Kerry enjoys the great outdoors - she loves hiking, travelling and spending time with her family.
Zarife Hardy and ASOE in the media
We are regularly called on as experts and social commentators by the Australian media and as a result Zarife Hardy and the Australian School of Etiquette have been featured across numerous media outlets.Â
As a passionate promoter of the importance of etiquette and deportment Zarife commenced her career with June Dally Watkins in 1990.
Before going on to launch the Australian School of Etiquette, Zarife taught deportment, grooming, etiquette and speech throughout all of the JDW academies Australia wide.
CONTACT USTelevision and Radio Appearances
THE 5 OLD SCHOOL TRADITIONS WE NEED TO BRING BACK
ABC Radio Production feat Zarife Hardy
WHY AUSTRALIANS LOVE GOING BAREFOOT.
BBC VIDEO PRODUCTION feat Zarife Hardy
ALONGSIDE RAY MARTIN COVERING THE ROGAL WEDDING
ABC Radio Production Feat Zarife Hardy
THE RIGHT WAY TO BEHAVE ON A PLANE
A Current Affair Production feat Zarife Hardy
Featured Articles
YOUNGER AUSTRALIANS ARE EVOLVING THEIR MANNERS: THIS IS WHAT'S CHANGING
Herald Sun Article feat Zarife Hardy
DO PHONE CALLS MAKE YOU ANXIOUS? YOU'RE NOT ALONE
ABC Everyday Article feat Zarife Hardy
WHY ETIQUETTE IS ONE OF YOUR BIGGEST ASSETS IN THE DIGITAL AGE
Business Deck Article feat Zarife Hardy
NAVIGATING PHONE ANXIETY WHILE WORKING FROM HOME
ABC Article feat Zarife Hardy
